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Ottawa makeup artist Klava Z created a clean and fresh pretty pink pastel makeup look inspired by spring beauty trends.

Spring Pastels Makeup Look – Refreshing Pinks

Welcome to Everyday Effortless by Klava Z, which is a beauty series showing you how to do flawless, fresh, fun and natural makeup looks for everyday life.

This week I will show you how to achieve a fresh, clean and cute pink pastel makeup look that I called Spring Pastels.

Finally spring is here, though it took awhile for it to come to Ottawa.  I’m starting to seriously consider my husband’s continuous suggestions that we should move somewhere warm permanently.  Though I feel that I wouldn’t appreciate the season’s switch as much if I didn’t have the contrast of cold days of winter.

It’s already May and we are just seeing a bit of green peaking out of the buds on the trees.  Every spring these young bright green little leaves make me want to sing out loud anticipating the wonderful warm days of summer!  I’m eagerly awaiting the weather to finally settle on warm, so that I can switch to my spring/summer wardrobe.  And together with my wardrobe I will be switching my makeup too.


Ottawa makeup artist Klava Z created a clean and fresh pretty pink pastel makeup look inspired by spring beauty trends.



This past fall and winter I really got into wearing deep pink and burgundy or nude tones on the lips, so I’m looking forward to changing my makeup towards light bright and fun options.  Without fail every year there is a spring fashion and beauty trend that features pastels and floral patterns of some sorts.  This season’s trends along with timid pops of colour of the first spring flowers here and there have inspired me to create this minimalistic pink pastel makeup look with just a hint of pink on the eyes and, you guessed it, pastel pink lips and cheeks.  This is a great option if you want to add a hint of girly to a nude makeup look.

As always I try to create looks within this Beauty Series that are easy and fast to execute and this is definitely one of those.  Pat on the eyes, flick of the mascara wand, blend the BB cream, swirl on the blush and slick on the lipstick and you are done!  If you have time for a few extra details like sneaky eyeliner and brightened waterline – great!  These tricks make the eyes stand out more.  If you would like to learn more techniques and become a pro at your own makeup then see me for a private makeup lesson.


Ottawa makeup artist Klava Z created a clean and fresh pretty pink pastel makeup look inspired by spring pastels.



Apply a complexion product of your choice to achieve an even-toned skin with a natural finish.  If you have any blemishes or red spots – cover them up with a concealer over top of your foundation and blend together.  Since the colours of the makeup are subtle, the skin will be noticed more then if there was a more dramatic makeup look, so you want to make sure that it looks flawless.

After your skin is looking perfect – apply a light pink blush on the apples of the cheeks and along the front part of the cheekbones for a soft colour that looks like it’s just peeking through your skin.


I like to use cream eye-shadows, especially long-wearing ones, because they can be used as a primer for your powder eye-shadow for more longevity.  I also love that they are easy to apply and blend with fingers.  I liberally applied a pinky-nude cream eye-shadow Painterly Paintpot by MAC to the whole eyelid area for an even opaque (no skin showing) layer all over.


I heard another artist calling it a sneaky liner and I like this name better. 🙂 I have discovered sneaky liner out of necessity.  I have very blond lashes and I never liked that look of seeing blonde roots after mascara is applied.  Tightlining takes care of that.  It gives the eye almost an eye-liner like definition without having to apply an eye-liner!  Sneaky, right?  Added bonus – the lashes will look thicker as well because they will be darker in the base.  Now that I have convinced you that you need to do tightlining, here is how to do it.


Beautiful pink pastel makeup look created by Klava Z Ottawa makeup showing how to do tightlining.

There are two ways to get to the base of the lashes: either gently place a finger on the lid and pull it up so that that the waterline of the upper lid is visible or tilt the head back and open the eyes wide until you can see the upper waterline in the mirror.  Using a black waterproof eye-liner apply in short strokes to cover the waterline and also in between the lashes until you don’t see any skin between them but only pencil.  Don’t be shy, dig it in to cover everything thoroughly but please don’t poke yourself.

It is important to choose a pencil that is REALLY waterproof and sets fast because you don’t want black smudging on the bottom waterline and running into the inner corners as well.  Especially since in this look the bottom waterline is actually lined with a nude colour pencil to brighten up the eyes a bit and make them look more open.  Now that’s a great trick for covering any redness on the lower waterline.  I used a concealer pencil but a white, nude, light pink or light gold colour could also work well.


The lips were painted with a Barbie pink lipstick and a layer of creamy pink lip gloss was added to mute the colour of the lipstick and make it more pastel-like.


Here is what I used to achieve this look.

To create Pink Pastel Makeup Look Klava Z Ottawa Makeup Artist used Burberry and MAC cosmetics

Burberry Effortless Kohl Eyeliner in Jet Black.  This is a retractable pen with exceptional colour payoff that has a built-in sharpener (so handy).  It is described as a long lasting waterproof eye-liner and it is certainly that!  This is one of the few pencils I will trust the job of staying on my waterline.  Sometimes it does need to be warmed up a bit on the hand first for a smoother glide.

MAC Pro Longwear Paint Pot in Painterly.   This is a creamy high-pigmented long-wearing eyeshadow that sets to an intense finish.  It blends super smoothly and creates buildable coverage.   It doesn’t streak or crease even on my oily eyelids for good 8 hours.  I actually use this formula everyday in different colours as my eyeshadow primer or as an eyeshadow on its own.

Burberry Curve Lash Mascara in Ebony.  I haven’t tried this mascara out myself, only on the models a few times, so I can’t talk much about the formula.  It seemed to build decent volume on the lashes.  I did like the brush – it is small and designed to coat even the most delicate lashes – making it ideal for shorter, flatter lashes.

MAC Chromographic Pencil NC15/NW20.  It’s almost like a concealer in a creamy pencil that glide on easily and smoothly.  This flesh-toned shade works really well on the lower waterline to open up and brighten the eye.

Burberry Cheek Glow Blush in Misty.  This lightweight powder blush can really enhance the look of skin with its subtle healthy radiance.  It is ultra-blendable and buildable which makes it a breeze to apply.  Usually I really dislike brush applicators that come in blush compacts as most of those stiff synthetic brushes will not provide a smooth application.  This one is made out of natural hair and is great for touch ups.  The colour is a pale, light-medium pink with subtle cool undertones and a matte finish.

MAC Velvetease Lip Pencil in Tease Me.  A hybrid between a pencil and a lipstick this product glides on smooth for a rich and matte finish.  It has an intense impact of a lipstick and the ease of application of a pencil.  I like using chubby pencils like this on my lips because I can be more precise with the application.  I really like the fun Barbie pink colour of this lip pencil!

Burberry Kisses Gloss in Fondant Pink.  It is important to me that a lipgloss feels comfortable on the lips – and this one does, it’s completely non-sticky and I can feel it’s hydrating properties on the lips right away.  The finish is super shiny and buildable, so that I can start with just a subtle dewy finish and intensify for an extra wet look.  It’s a light creamy pink gloss.




Ottawa makeup artist Klava Z created a clean and fresh pretty pink pastel makeup look with pink lips and pistachio eyeshadows inspired by spring beauty trends.


Since the eyes were pretty much nude, that’s where I decided to add more makeup to give this look a bit of a twist.  I wanted to stay with the pastel tones to keep the softness of this look, so I added a seafoam-grey eyeshadow to the eyes.  A few years ago I went through a stage of wearing different shades of cool toned green colours, like pistachio, seafoam or muted turquoise and creating this look made me want to wear them again.  I applied the eyeshadow to the outer corner of the eyelid and blended it along and above the crease.  A muted grey pencil was used along the upper lash line, a bit on the outer part of the lower lash line and winged out ever so slightly to enhance the almond eye shape of the model.


Ottawa makeup artist Klava Z created a clean and fresh pretty pink pastel makeup look inspired by spring beauty trends.


And here it is – a spring inspired pink pastel makeup look.  I hope you will give it a try!  It’s a fun one!  Don’t forget to snap and picture of yourself and post your interpretation of this look on Instagram with a tag #EffortlessbyKlavaZ.

Come back soon to check out the next new look and tips on how to achieve it!  And in the meantime, follow me on Instagram and Facebook Klava Zykova Makeup Artist and Educator for everyday makeup inspiration and to see what I’m up to.

Have an effortless beauty day!

Let’s play!

Klava Z

Photos Throne Photography
Model Stephanie Laliberte
Hair TopKnot Hairstyling by Kirsty MacDonald
Styling Toast Special Events
Clothing Vincent
Pretty pink Makeup Look for a Valentine day

Sweet Valentine Makeup Look

Hello beautiful!

Welcome to Everyday Effortless Beauty Series by Klava Z, which is a weekly makeup series showing you how to do flawless, fresh, fun and natural looks for everyday life.

I know that we don’t need an official day to celebrate our love relationships, but I’m a romantic and I love an excuse to celebrate!  There is a certain air of excited anticipation as women get ready for their date on this day and spend a bit more time then usual to make sure we look our best.  Also I got engaged on a Valentines day, so it’s extra special for me!  Maybe that’s why I got excited and created two different looks for your inspiration. 🙂  This week I will start with the Sweet Valentine look.

Pretty pink makeup look


When I thought about this look I imagined a demure girlie girl with a whimsical style, almost Carrie Bradshaw-esque like that believes in love at first sight and holding hands.  This makeup look is certainly girlie with a soft pink palette on eyes, cheeks and lips, but not overpoweringly so.  It’s simply lovely.  Women often shy away from wearing pinks on their eyes, but I happen to think that a properly chosen shade of pink can be very flattering and feminine.  My trick to avoid making the eyes look sick when wearing pinks is to blend them with other colours and don’t judge how it looks until you do eyeliner and mascara.  Once you have an eyeliner that serves as a border between the eyeshadow and your eye ball, pink colour looks 10 times better, trust me.   Let’s get to the details, shall we?

Collage of photos for Sweet Valentine Makeup look



I evened out model’s skin with a creamy foundation that has medium coverage.  Since this is a going out look it’s ok to wear a bit more foundation to make sure the skin looks really even toned as long as it’s blended well. 🙂 I set the foundation with sheer powder to achieve this natural matte skin finish and lightly brushed the softest pink blush on the cheeks for a kiss of barely there colour.


To make sure the colours of the eyeshadows pop nicely I used a primer in a nude beige colour first to cover any lid discoloration that might interfere with the eyeshadows.  Then I applied a light pink colour eyeshadow all over the lid, a darker pink in the crease and a browny pink in the outer corner and smudged it on the bottom lash line as well.  I almost always brighten up the inner corner of the eyes with a light eyeshadow that is slightly (or very, depending on the look) shimmery.  The eyes were finished with a dark purple gel eyeliner to keep all the makeup in the same tones.


How to apply mascara

A big part of this look is to have these wide open innocent Bambi eyes, so I really focused on making the model’s eyes look more open.  There are few tricks to achieve this.  First, ALWAYS curl your lashes!  I meant it!  Unless you have curly lashes already, you will be amazed at a difference and will love the push up effect!  Yep, the push up effect is not just for a bra. 😉  When you curl your lashes, it will make them look longer and your eyes more open and bigger.  Now I know that a lash curler can look like a torture device and in the inexperienced hands it can certainly become one.  Here is how you want to use it not to hurt yourself and to achieve maximum impact.


Find a curler that works for your eye shape.  They are not all created the same, so try them out before you buy.  Always curl your lashes before you put on mascara.  You can risk breaking your lashes if you do it the other way around.  To curl – look straight in the mirror and bring the lash curler from under towards the eye so that your hand makes a slight dip approaching the eye. Practice getting the curler as close to the lash roots as you can without pinching your skin.  This will give you the most lifting and elongating effect.  Do a gentle test squeeze of the curler to make sure that you don’t have your skin caught and then pump the curler squeezing tight for about 5 seconds.  Open the curler, move up the length of your lashes and stop half way and curl again to give them a nice C-shape curl instead of a harsh L-shape one.

You can help your lashes stay curled when applying mascara by holding the wand horizontally and wiggling it back and forth and then pushing it up as you move the wand upwards.

Seems like such simple things, like curling lashes and putting mascara on them, but there is are these technique tips that make it more effective and easier!  I find it’s like that with most things in makeup and I love showing women all the tricks!  So if you are in Ottawa and would like to become a pro at your own makeup, check out my Educating page.


The lips were painted in pink (of course!) see-through glossy stain.  I didn’t want the opacity and heavier texture of the regular lipstick to keep the feel of this look light and playful.


Makeup products for Sweet Valentine look

MAC Eyeshadow Palette.  I love the fact that you can make your own palettes at MAC!  In case you didn’t know, you can purchase any of their regular permanent eyeshadows in pans that fit in the empty palette of 4 or 15 eye shadows.  In this palette I put together the following eyeshadows:  Vanilla – warm ivory, Yogurt – soft pale pink, Girlie (of course!) – rosy pink, Haux – soft muted rosy brown.

MAC Fluidline in Macroviolet.  My go to gel eyeliner that applies super smooth and has a finished look of a muted liquid liner.  It stays on really well with minimal smudging.  The best part is that you get to choose the brush to use with it depending on the effect you are going for.  This one is a beautiful deep smokey violet colour.

Shu Uemura Lash Curler.  If you type in google search Shu Uemura, the first thing that comes up is Lash Curler.  They set the standard many years ago and it is still one of the best on the market that has the least potential to hurt your eye and so easy to use.  Also seems to work for most eye shapes unless extremely hooded.  I still remember researching where I can get one since I couldn’t get it in Victoria, BC (where I lived at the time) and purchasing my first one on a trip to San Francisco.

Burberry Bold Lash Macsara in Ebony.  If you like high-impact mascara with lots of volume on the lashes (ahem, yes!) – this is the one for you!  The formula is creamy and very pigmented and the fibre brush has the perfect spacing between the bristles to coat lashes very thoroughly and generously in a super black bold finish.

Benefit Pin Up Lash.  This is the first time I purchased Benefit lashes.  I didn’t even know they make false lashes.  I came across them searching for a perfect lash for the amped up version of this Sweet Valentine look and this has certainly delivered!  They are multi-layered, so it looks like there are three different types of lashes placed on top of each other creating really fluffy dramatic effect without looking too heavy.

Bourjois Rouge Edition Aqua Laque in Rose on the Rocks.  This product has a unique and pleasant texture – feels like water going on, so lightweight and cooling.  It has more colour intensity then a regular lipgloss with a mirror-like shine minus the sticky effect.  The glossy finish wears off but the colour stain stays for a long time.



I didn’t want to go darker on the eyes or on the lips to temper with the sweetness of this look, so I decided to pump up the lashes volume by adding dramatic false lashes and a swipe of black liner on top of them.  The difference with such a subtle change can be quite big, I think.   The eyes have an extra oomph to them without using darker or brighter eyeshadows.  Judge for yourself.

Pretty pink makeup


I wanted to mention my exciting partnership – starting with this look the very stylish and awesome girls at Vincent Boutique  will be providing my Beauty Series with stunning clothing that makes my wardrobe jealous.  I’m sure you have noticed how gorgeous the outfit for this look is!  You are lucky if you leave in Ottawa then you can check out them and their beautifully curated collections in their location on Preston, otherwise it’s online creeping, I mean shopping for the rest of you! 🙂   Here is some more eye candy…


The look for Valentine's Day - sweet and girlie

So here is my interpretation of the makeup look for the sweet and lovely romantic girl getting ready for her date on Valentine’s Day.  I hope you like it!  I hope you try it out!


And if you do, I would love to see it!  Don’t be shy, post your interpretation of the Sweet Valentine look here or on Instagram with a tag #EffortlessbyKlavaZ.

Come back next week to check out the second Valentine’s Day look in my Beauty Series!  And in the meantime, follow me on Instagram and Facebook Klava Zykova Makeup Artist and Educator for everyday makeup inspiration.

Have an effortless beauty day!

Let’s play!

Klava Z

Photos Throne Photography
Model Jenny D Models International Management
Hair TopKnot Hairstyling by Kirsty MacDonald
Styling Toast Special Events
Clothing Vincent